Bandag | Bridgestone Logo

Bandag acquired by Bridgestone Corporation (BRDCY) is a multinational auto and truck parts manufacturer. As of 2017, the company is the largest manufacturer of tires in the world operating in 24 countries with over $28 billion in annual revenue. Bandag provided commercial tire products and trucking fleet services through a dealer network of over 1,700 sales and service franchisees in over 100 countries.

Ticker: BRDCY

Digital Sales Media Specialist

1988 - 1995

Below are samples of the digital marketing, product, customer experience, and eCommerce initiatives I led at Bandag | Bridgestone

Bandag | Bridgestone Image

In my role as Digital Sales Media Specialist, I led digital innovation and development of their first digital sales and marketing applications. These digital sales and marketing apps converted research and development data on product performance into dynamic interactive models that visualized the benefits of Bandag’s product and service suite to national fleet client prospects: FedEx, UPS, Walmart, etc.

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Digital Product Strategy

I developed the company's initial digital marketing strategy, designed and developed its first Website in 1995. These early digital initiatives led interactive digital media into a new sales and marketing tool in the corporate communications group. I Produced a major interactive multimedia application that utilized digital video and touch screen kiosk technology in 1992. The kiosk business objective was to communicate Bandag’s corporate quality initiatives at their annual global dealer trade show and business conference. The interactive kiosk received a Silver CINDY award at the 1993 INFOCOMM conference.

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Digital Marketing & Workforce Enablement

In 1993 I developed Bandag Direct, a bulletin-board system for the access and distribution of technical, sales, and marketing information for franchises and the distributed sales workforce. I built a digital video and multimedia production facility and led a creative services design team to cost-effectively project manage and produce technical training, sales, and marketing communication initiatives. Resulting in annual cost savings of over $1 million.

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