Direct Alliance | TTEC Logo

Direct Alliance Corporation, acquired by TTEC is a business process outsourcing, customer experience optimization, and digital transformation company operating in 24 countries with over $1.5 billion in annual revenue.

Ticker: TTEC

Vice President, Digital Customer Experience

2000 - 2001

Below are samples of the digital marketing, product, customer experience, and eCommerce initiatives I led for clients at Direct Alliance | TTEC

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I led the digital customer experience team offering outsourced digital marketing, and eCommerce services that enabled the Fortune 500 to efficiently serve small and medium-sized businesses. I was a member of the executive management team that set the strategic direction for the entire company.

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Digital Customer Experience & eCommerce

I led the marketing, digital customer experience design, and eCommerce teams in packaging a complex array of related, but separate services into a cohesive set of branded sales and marketing offerings that followed a more natural sales progression. This enabled the sales and business development process to more clearly communicate the offerings, resulting in significant new business partnerships with Xerox, HP, Sony, Okidata, and IBM.

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