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In 2019, GE ranked among the Fortune 500 as the 21st-largest firm in the United States by gross revenue with annual revenue over $90 billion. Operations include multiple business segments: aviation, healthcare, power, renewable energy, digital industry, additive manufacturing, and venture capital, and finance.

Ticker: GE

Director, Digital Customer Experience

2000 - 2000

Below are samples of the digital marketing, product, customer experience, and eCommerce initiatives I led at General Electric

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My role as Director, Digital Customer Experience in the venture capital and finance business unit was to provide strategic leadership in digital customer experience design methodologies and alignment of eCommerce and financial services applications to the key performance indicators of multiple market segments for reinsurance investments. This included eCommerce for commercial insurance in the healthcare and legal industries.

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Digital Marketing & Personalization

I developed globally applicable business-to-business personalization strategies focused on acquisition, retention, and loyalty customer journeys. Synchronized disparate digital marketing strategies into a cohesive plan for search optimization and search marketing to achieve digital customer acquisition objectives. Resulting in operational cost-saving efficiencies and improved ROI in excess of $3 million.

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Digital Analytics & Customer Experience

Established digital analytics processes utilizing A/B, multivariate testing, and data mining of Web browsing and purchase patterns to develop digital marketing personas, customer journey maps, and market segmentation profiles. Leveraged this knowledge to deliver highly relevant targeted content in a persuasive and compelling digital customer experience. The personalization strategy and market segmentation schemes increased our ability to meet marketing, acquisition, and customer retention objectives.

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