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Mission Data, is a digital product strategy, design, and engineering company based in Louisville, KY. and Washington D.C.

Senior Vice President, Digital Strategy & Services

2008 - 2017

Below are samples of the digital marketing, product, customer experience, mobile app, and eCommerce initiatives I led for clients at Mission Data

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I led the transition to a digital strategy, customer experience, and emerging technology consulting services focus. We experienced double-digit revenue growth during the recessionary economic period of 2008 by partnering with hundreds of high growth digital startups and medium-size businesses in industries requiring digital strategy thought leadership in mobile apps, Web, eCommerce, and emerging digital experience delivery platforms. I led digital product strategy, experience design, and digital transformation initiatives for some of the largest brands in the U.S. across a diversity of markets; Kroger, National Geographic Society, NBC Universal Bravo TV Top Chef, Papa John’s International, Penguin Random House, The Atlantic, Makers Mark, Sazerac, Chamberlin, and Advisory Board Company.

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Digital Transformation

I executed a measurable return on investment for clients through digital business transformation initiatives focused on impacting business outcomes in the areas of new revenue, digital product development, workforce enablement, customer experience, eCommerce, loyalty, and operational process efficiencies. Client engagements involved the strategic application of emerging technologies; Internet of Things, machine learning, augmented reality, virtual reality, location beacons, and voice-based experiences.

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Digital Products & Mobile Apps

I also led digital product management, marketing, and iOS and Android design and development of the BravoTV Top Chef University mobile app. Also, digital product strategy and development in partnership with National Geographic Kids to produce the highly successful Weird But True and Just Joking iOS mobile apps.

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