ThoughtLava, a digital marketing strategy, customer experience design, and Web development consulting service I co-founded in 2004 and managed in Phoenix, Arizona.

Vice President, Digital Strategy & Marketing

2001 - 2008

Below are samples of the digital marketing, product, customer experience, and eCommerce initiatives I led for clients at ThoughtLava, Sematicator, and Digital Whammy

ThoughtLava developed a base of over 50 clients in North America, Europe, Asia, and Australia providing digital marketing services across the entire customer journey in multiple industries; automotive, floral, publishing, hospitality, transportation, and storage.

Semanticator

Semanticator, a digital marketing and digital experience Software as a Services (SaaS) company I co-founded in 2006 providing digital personas, and personalization services and technology.

Digital Persona & Personalization SaaS

Semanticator developed patent-pending digital marketing services and technology enabling Websites to recognize cohorts of specific marketing personas, customer journeys, and deliver a more meaningful customer experience and digital brand personalization. More than 20 companies licensed our Sematicator marketing services and technology from industries like automotive, floral, publishing, hospitality, transportation, and storage.

Digital Whammy

Digital Whammy, a digital marketing music start-up I co-founded in 2001 during the audio music CD to the digital music revolution.

Digital Music Marketing Strategy

Digital Whammy was based on three core strategic business values; new revenue from audio CD conversion services, the introduction of digital music services models into traditional businesses, and providing digital marketing services to engage consumers through brand-sponsored digital music communities.